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  FnB News


THE MOST COST EFFICIENT WAY TO REACH THE INDIAN F&B INDUSTRY


Since its launch in November 2004, Food & Beverage News has captured the imagination of the F&B industry in India. Its exhaustive coverage of issues relevant to F&B professionals, combined with its national reach make F&B News the most ideal medium for any business catering to the US $ 70 billion Indian F&B industry.

With an estimated weekly readership of 60,000 spread across India, F&B News is the only publication of its kind and has been specially designed to cater to the information needs of the Indian F&B professional.

A key advantage that F&B News offers advertisers is its unique editorial environment, which generates high involvement from target groups. The editorial mix consists of an exhaustive but balanced coverage on a wide variety of relevant subjects. In addition to comprehensive news and analysis, the publication covers regulatory and policy issues, corporate affairs, technology, marketing and events.

F&B News touches on more than 75 allied segments including food processing, bakery, confectionery, dairy, meat & poultry, fruits and vegetables, fisheries, food ingredients, beverages, fats & oils, canning, pasteurization, flavoring agents, additives, new equipment, products & processes, packaging, preservatives, refrigeration and thermo-processing.

The Editorial Team comprises of a qualified professional team of editors and journalists with a background in business journalism. The editorial effort is supported by a national network of reporters in 12 cities and an advisory panel of eminent professionals from the sector.

So if you are a manufacturer or supplier of machinery, equipment, supplies and services and cater to the Indian F&B sector then F&B News is your strategic marketing tool. The publication provides you with a targeted audience in the F&B sector and zero media wastage, making it the single most cost efficient media vehicle available to you.

Make F&B News an integral part of your marketing campaign today!


TARGET SEGMENTS


Primary Segments inclue manufacturers and suppliers of


• Baby Foods
• Bakery, Confectionery & Sweets
• Cereals
• Dairy
• Desserts & Ice Cream
• Food Supplements
• Fruits & Vegetables
• Organic Foods, Functional & Health Foods
• Ingredients, Additives, Flavors & Flavor Enhancers
• Fish, Meat & Poultry
• Oils, Fats & Spreads
• Pet Foods
• Snack Foods, Convenience Foods & Ready Meals
• Frozen Foods
• Bottled Water, Carbonated Soft Drinks, Coffees & Teas, Wines & Distilled Spirits, Fruit Drinks, Health Drinks


Secondary Segments


• Retailers
• Traders / Distributors
• Hotels & Restaurants
• Consultants & Equity Analysts
• University / Colleges
• Trade Associations
• Government / Semi Government Bodies


READERSHIP PROFILE


Primary Segments


• CEOs
• Research & Development
• Hygiene & Sanitation
• Legislation
• Distribution & Logistics
• Regulatory Compliance
• Product Development
• QA / QC / Validation
• Production / Manufacturing
• Technical / Engineering Services
• Purchase
• Marketing, Finance & HRD
• F&B Managers


ADVERTISERS SEGMENTS


• Air Control
• Analytical Equipment & Services
• Bar-coding & Labeling, Equipment & Supplies
• Cleanroom Equipment & Supplies
• Cold Chain Services & Equipment
• Coating Systems
• Custom Manufacturing/Services
• Environmental Control
• Ingredients
• Instruments & Control
• IT/ERP Solution Providers
• Laboratory Instrumentation/Equipment
• Material Handling
• Packaging Machinery/Materials
• Plant Engineering/Maintenance
• Processing Machinery & Equipments
• Raw Materials
• Services & Related Products
• Validation Support
• Warehousing/Distribution/Logistics

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